Just For Fun

The Automatic - 'Monster' (2006)
directed by Up There Resolution

Some music videos don't necessarily need to have a deep meaning, a stunning location or tell a story, but are still good fun. One such video is 'Monster' by The Automatic.

I first heard this song about 3 years ago when I living in Dublin. The chorus almost immediately got caught in my head, then when I finally saw the video, I thought, now that's different.

It's a doco-style music clip, which actually works incredibly well for this song. The first shot pans from these bare trees to this beaten up van parked next to a lake and establishes the scene quite well. The montage of newspaper clippings detailing the 'unknowns' like Big Foot, UFOs and lake monster sightings, which all moves in sync with the beat of the drums. It does create a good foundation for this video.

Then you see the band rocking out inside the van, with limited light, it is definitely a unique location to film a music video, but works so well with the overall composition of the clip. The point where they all break out of the van dressed like some Monkees rip off, makes me laugh every time. I thinks this is well done, and above all fun.

You just have to appreciate a film clip that gets the Loch Ness Monster and Big Foot dancing, classic.

http://www.youtube.com/watch?v=pr8fRmhUF5A&feature=related

It's good to not only appreciate the million dollar videos, but also the ones that have a bit of heart. I think this clip is a lot of fun and matches the lyrics in the song so well.

Enjoy!