26 June 2009
The Storytelling Music Video
Hi all, well the tragic news over the past couple days is really just so sad. Michael Jackson, love him or hate him, he was a legend and will surely be missed.
For those who think of Michael Jackson as the skilled artist and driving force of the pop world, I have included a the link to the classic 'Thriller.' It is the ultimate Michael Jackson music video and worth revisiting, especially under the circumstances.
http://www.youtube.com/watch?v=AtyJbIOZjS8
Enjoy.
25 June 2009
The Performance Video With A Twist
directed by Jonathan Dayton and Valerie Faris
An important thing to keep in mind when making a music video is to enjoy it and the experience. When you can translate the real excitement, energy and all around good fun from actually making the video to a final product it produces an authenticity which is ultimately enjoyable to watch. A favourite example of a video that epitomises fun and enjoyment is the Red Hot Chili Peppers 'Tell Me Baby.'
A very simple set which looks like it could be a storage room in a university or a small rehearsal room in someones garage. Either way the set is basic; drum kit, black carpeting, white walls, just a crisp, clean, simple set and the filming style directly matches the set in its approach. With a basic locked off camera, there is nothing too fancy or flash about the way it is filmed. The focus is on the song and the party that breaks out around it.
When the music starts and you see people 'auditioning' obviously for a gig, it's an automatic tangible connection for the audience. The diversity of people shown as the 'auditioners' are also easy to relate to. Almost everyone knows someone who looks like or has a personality or characteristic similar to the people in the video; and don't think that's just a coincidence either. This part of the video matches the song to a tee, the chorus "Tell me baby what's your story, where you come from and where you wanna go...." That one line matched with the footage is a winning combination and I think helps to connect the video to the audience to the song to the band and everything in between. Really clever, I raise my glass to Jonathan Dayton and Valerie Faris.
This video is about connecting people, drawing the audience in and keeping them there and the best way to do that is with familiarity, with tangibility, with being able to relate. I mean who wouldn't want to rock out with the Chili Peppers?? And who hasn't used a hairbrush as a microphone and pretended to be the lead singer of a band....we've all done it. Granted girls more so than guys with the hairbrush, but, I nevertheless, it is a widespread connection that echoes across age groups, genders, beliefs, ideas, cultures...
You can tell that making this video would have been a lot of fun for the band, talent and crew alike. I imagine there would have been a lot of smiling and laughing on set. It is important to note that what happens off camera while filming a clip directly relates to the final product.
So lesson for today; happy crew, artist and talent equals a video that people will actively want to watch. Though it is not always able to be achieved as head to heads can often occur when co-ordinating so many people. It is really good to keep spirits up and energy flying.
Here is 'Tell Me Baby' by the Red Hot Chili Peppers, get out those hairbrushes and sing away!
19 June 2009
The Layered Video
directed by Richard Lowenstein
There are few music videos that make you take a step back and say 'wow,' but I think 'The Gift' by INXS is just one of those videos. Made in the early ninties it is a video that displays a bit more of the edgy side to INXS. Although this clip is quite busy, there seems to be some sort of movement or image changing at all times, it doesn't take away from the song itself. Most importantly it housing something that is characteristically INXS, depth.
Depth
This element is something that always coinsides with INXS. It is an important element, because it keeps the audience coming back. Creating a film clip that does not bore you, that makes you want to watch it again is fanstastic, not necessarily easy, but fantastic nevertheless. What really makes this clip work is that it manages to find that subtle balance between being overwhelming and at the same time being subtle enough so as not to take anything away from the song itself.
Although this may sound easy to do, trying to create depth in a music video can backfire if you get too eager. There is that cliche that if a little is good, than a lot must be great. But knowing when to pull back is just as important as knowing when push the envelope.
In this instance, it is executed brilliantly because of the skills and techniques that Richard Lownstein has perfected throughout his career and is something that he does impecably well. He's done many INXS videos and they are all complex in their depth but are not overpowering. Whether that is a formula that clicked with working with the band or just Richard Lowenstein's ablility to communicate his ideas and concepts effective, I don't know. Either way, it is an impressive skill and is something that I personally strive to achieve in any of the work I do, because it is so unbelievable effective if you can pull it off and I think 'The Gift' is a great example of that.
The Colour Red
The colour red is a very attracting colour, which is why it is so often used in marketing campaigns, advertisements and in packaging. It attracts the eye and can provoke several meanings: love, hate and anger to name a few. With a colour that has so many meanings presenting it in a way that will stand out in a video, but depending on the usage, not overpower the video itself can be challenging. It is a bit of a confusing concept, but I refer you back to breakdown of Foo Fighters 'The Pretender.' The way red is used in 'The Pretender' is a sort of final take and this resistance, that completely fits the style of the video. Where as in 'The Gift' it evokes fire, it evokes mixed emotions it evokes a passionate expression of ideas/beliefs/concepts. No matter how many times I watch this video I do walk away with a different outlook on it, whether that be anger, freedom, frustration or pure excitement.
Movement
This is a favourite element of mine, whether it be used as a transition from one scene to another or a thread that ties a video together, it's effective. In this clip, everything images, the band, the graphics, everything is moving forward...once again another theme kept throughout several INXS videos, especially during the 'X' era. I guess you could express it as being a way for the artist to connect 'reach out' as such to the audience. Everything even the bands movements to the camera are always pushing forward. It is powerful when used in combination with the red colour and the layers of images...I love it. Enjoy.
22 May 2009
The Storytelling Music Video
directed by Pedro Romhanyi
Hi all, I know it's been a while since my last blog. I've been wanting to do a breakdown of one video that I was having a lot of difficulties finding, until now. Enjoy!
I have not seen a video clip like this in ages and although it was made in 2005, I think it still holds strong as one of the great storytelling music clips. A combination of elements like camera movement, the evoking of emotion and anticipation, use of the location, the pace and energy and a simplistic idea work together almost flawlessly in this clip.
Setting the SceneThe first shots of an music video, TV show or movie sets the scene for the overall story. In this instance, the establishing shots move in time with the music. Establishing shots using this method, if executed well can really draw an audience in.
Note how the first shot is an extreme wide shot of NYC. It sets a place and time for the video, this is your basic establishing shot. Every shot there after brings you further into the story. Next you zoom into a section of the city skyline, then closer into the harbour, then you move to low angle street scape shots that build in time with the music. Just as the music get fuller and tempos start to build, the images correspond and the whole clip just reels you in. Have a look at the first few seconds of this clip (the instrumental intro) to better understand what I mean.
Keeping the Audience
After the establishing shot you see Rob Thomas walking down the somewhat empty NYC sidewalk doing a basic 'to camera' piece. Now if this type of shot was used for an entire video, without anything to keep the audience interested, then it would be unbelievable boring. However, when Rob cleverly looks up and stops singing and he has this look on his face, like 'what the?'. You can't help but keep watching to see what it is that makes him look like that. What the director has done here is quite smart, he shows Rob running away, but does not show us why. Right there you've got the audience hooked, they'll stay watching until they find out.
The fact that obstacles are put in front of Rob, the people at the restaurant, the elevator, the roof top and stairwell finally all leading up to this impressive crescendo of running up a parade of cars and a massive jump that eventually leads to a dead end and he is forced to face whatever the 'thing' is that he running away from. The instance that you see that he is running away from himself, you realise the magnitude of the lyrics in the song and the sheer ingenuity of the story as well. It's quite a retrospective moment that I think is the perfect 'cherry on top' if you will.
Although this type of story has been done before, it is not by any means a new idea, but the way the clip works as a whole is what really makes it so special. The setting of the scene - works, the build of suspense and intrigue - brilliant, the use of obstacles and challenges - smart, and the final moment when he jumps off the car and has to face his challenge head on - thank you and goodnight.
In summary, this video tells a story that you don't realise until after the fact, that you are right in the middle of. I really appreciate film clips that can evoke emotion and suspense and can tell maybe a well known story with a twist. This clip is enjoyable to watch and every time I see, regardless of the fact that I know what is going to happen I find myself getting enthralled with the chase scene, with the obstacles he faces. It is really well done, full stop.
Anyway I hope you've enjoyed my breakdown of Rob Thomas' - 'This Is How A Heart Breaks.' Enjoy.
13 April 2009
Just For Fun
directed by Up There Resolution
Some music videos don't necessarily need to have a deep meaning, a stunning location or tell a story, but are still good fun. One such video is 'Monster' by The Automatic.
I first heard this song about 3 years ago when I living in Dublin. The chorus almost immediately got caught in my head, then when I finally saw the video, I thought, now that's different.
It's a doco-style music clip, which actually works incredibly well for this song. The first shot pans from these bare trees to this beaten up van parked next to a lake and establishes the scene quite well. The montage of newspaper clippings detailing the 'unknowns' like Big Foot, UFOs and lake monster sightings, which all moves in sync with the beat of the drums. It does create a good foundation for this video.
Then you see the band rocking out inside the van, with limited light, it is definitely a unique location to film a music video, but works so well with the overall composition of the clip. The point where they all break out of the van dressed like some Monkees rip off, makes me laugh every time. I thinks this is well done, and above all fun.
You just have to appreciate a film clip that gets the Loch Ness Monster and Big Foot dancing, classic.
http://www.youtube.com/watch?v=pr8fRmhUF5A&feature=related
It's good to not only appreciate the million dollar videos, but also the ones that have a bit of heart. I think this clip is a lot of fun and matches the lyrics in the song so well.
Enjoy!
The Ultimate 'it' Factor
directed by Sam Brown
Foo Fighters have always been known for their inventive and memorable music videos. They are the kind of band that relish in pushing the old boundaries and having fun while doing it.
'The Pretender' is another example of the Foo's ability push it even further and with exacting success. There are a few key points in this film clip which I think are worth discussing further.
Angles
Determining how a music video is shot is just as important as remembering to get a crew to work on it. This clip focuses on fast movement at both high and low angles. Filming a clip like this can express several things: point of view, status and space, which leads me to the next point...
Use of Space
Just like Blind Melon's 'No Rain' clip, 'The Pretender' makes excellent use of the minimal set and the vastness of the location. The first shots of Dave from behind singing and staring into the black nothingness is very powerful, it creates a bit of tension, a bit of unknowing - that in and of itself can keep an audience glued to the screen. It is expertly executed here.
Use of Colour
Black, white and red is a very popular colour combination found pretty much everywhere these days, particularly in fashion. The minimalistic use of the colour in the beginning to the explosive ending is well, nicely done. Throughout the video, the red colour draws you to it, whether subconsciously or not, you know it's got some part to play in the clip other than for just the contrast. With a band like the Foo Fighters I've learned to expect the unexpected and more times than not they manage to provide that. Colour used with some thought, can often be incredibly effective. It is something that can easily be achieved on a minimal budget and have outstanding results.
Build Up
As I mentioned before, the black space that Dave looks into creates a tension that progresses throughout the entirety of the clip. When you see Dave wrapping his hand with the bandage and stepping up to the mic, you know he means business. The fact that you have the opposing colours of the vibrant red and the ominous black, forces once again an unknowing tension that hooks you in. The Foo Fighters performance as a whole is top-notch as they are as a band. The anger in Dave's face, the close-ups of the riot police's batons, helmets and boots really emphaises that a fight is on the way and the Foo are not going to stand down.
Similarly when you see the wide shot of the one riot officer, then out of the shadows comes 20+ more you find yourself moving to the edge of your seat in anticipation of what's going to happen. Brilliant.
I do think that this is one of the music videos that in the past 5 or so years that has been able to tick every box and get it so right. How great would it see more clips like this, by artists that actually have the talent, as a band, to pull it off as well as the Foo? I for one would love it!
09 April 2009
Location, Location, Location
directed by Richard Lowenstein
Sometimes the one thing that makes a music video so lasting and plants such an impression, is where the video is filmed, its location. I cannot think of a better example, than INXS' Never Tear Us Apart, which was set in the city of Prague in the Czech Republic.
A place that has seen many wars, it still carries some of the scars of those battles. Nevertheless beautiful and magical, Prague boasts a certain mystique and vast emotion, that the song itself expresses.
I was lucky enough the make the journey to Prague a few years back and it was truly humbling. To walk on the Charles Bridge and visit the Jewish Cemetery and follow in the footsteps of Michael Hutchence, it was an incredible journey and one that I will never forget.
At the end of the video there is powerful and moving scene where all the boys of INXS branch out and walk separate ways across the Old Town Square. You watch them walk away and disappear into the crowds. It is symbolic of the end and so moving.
INXS' 'Never Tear Us Apart', a great song and a stunning video.
08 April 2009
The 'it' Factor
directed by Nigel Dick
This is a classic.
Guns 'N' Roses were a brilliant band back in the day, and their songs were built on pure genius, however diminished the band later became. If you've ever heard that saying, I'm not sure where it originated, but it's goes 'some people just have it.' And everyone always tries to define what 'it' actually is, but I've found that two words can easily define it, Axel Rose.
Although this video itself is fairly simple in it's construction, simple shots, basic location and set-up, Axel's performance and Slash's riff, are nothing but outstanding. Their on-screen presence easily catapults this video into nearly every 'Top 10' countdown that's around these days.
There is not much more one can say about a song, video and band of such mammoth status as Guns 'N' Roses.
Enjoy!
The Storytelling Music Video
directed by Samuel Bayer
Blind Melon, though only around for a short time, managed to leave their mark. Everyone knows the lyrics to No Rain and everyone knows the Bee Girl.
But why? This video does several things brilliantly to make it so effective as an iconic music video.
Use of space
The way a shot is set-up is so important to the flow of the music video. The use of space in 'No Rain' is subtle, but effective. Take the scene where the Bee Girl is dancing in front of a torn down, empty industrial landscape. You see Bee Girl in the foreground with wide open space behind. The shot directly after is that of Blind Melon, singing and dancing in an open field. Although in completely different settings, showing different emotions, the use of space helps to maintain the continuity of the video.
Although I am big fan of the 'literal music video,' I love and appreciate how this video can evoke such emotion and passion without being literal. It tells a powerful story that expresses the emotion of what Shannon is singing about and is beautifully executed.
Use of colour
Notice how the colours yellow, blue and green are used in this video. They are present in the costumes, scenery, backdrops and props. It is unbelievable how effective something as simple as colour can help to thread a video. If we refer back to previous shot comparison, between Bee Girl in the industrial landscape and Blind Melon in the field. It provokes muted colours and a dirty, chaotic feel.The colours are bright and joyful, the guys provoke a natural, earthy feel.
Storytelling
It highlights how by adding one thing into a music video, it remains a constant reminder of the band and the song. It is important to have a simple theme in a music video, however quirky or deep in thought it may be. The Bee Girl acts as a mind trigger. When you think of the Bee Girl you automatically think of Blind Melon. That is exactly what makes it gold!
Enjoy Blind Melon's, 'No Rain' it is music video that has stood the test of time, and rightly so.
http://www.youtube.com/watch?v=qmVn6b7DdpA&feature=related
06 April 2009
The Ultimate Live Performance Video
directed by Danny Clinch
Pearl Jam are one of the most influential bands to ever grace the stage, and a personal favourite. They seem to value the art of music, the passion, the emotion and not the hype of 'being an artist' which consumes so many today. A perfect example of this is their 1991 anthem 'Alive' off Ten. This video is a standard performance video with one exceptional difference, it is live.
The band recorded the video while actually performing the song, the music on the video is really Eddie Vedder and the boys rocking out, not some synthetic back beat with lip syncing. It is the ultimate live performance video.
04 April 2009
The 'live performance' video
Produced by Simon Askew
Although this video is a bit of an older one, it is still one of my favourites. I think that it brilliantly executes simplicity in a music video while at the same time provoking the energy and excitement of seeing a band like INXS live.
The band are so natural in this video. A simple, powerful 'live performance' style video, that makes you want to take part in the experience. It highlights the band and the song. Notice the lack of flashy lights and half naked girls shaking their booties in front of the camera. There is no need for smoke and mirrors, it is INXS at their best.
http://www.youtube.com/watch?v=2oe1JaPwK8Q
You can tell the guys and the fans enjoyed making it and I think that is exactly how a music video should be done.

